Recent Newsletters

New Year’s Resolutions for Your Business –
2009 List
"Resolutions that will keep you afloat."

While we’ve probably all thought of similar ones for our personal lives (exercise more, balance work and family, get organized), have you put your resolutions together for marketing your business in the New Year?

And more importantly, have you put a plan together to make sure those business resolutions don’t fall into the same forgotten pile as the “I resolve to stop eating cookies” ones?

Here is a list to help get you started in 2009, and to make sure you stay on track throughout the year, we’ll be sending out a quarterly reminder! Read More

Tips for Marketing in a Bad Economy
"Innovate or Die"

We’ve all heard the dreaded news: the economy is in crisis, credit lines are being reduced or eliminated, and the turmoil is expected to last at least several months. Your customers may be pulling back, or closing their wallets altogether, and your expenses are probably increasing.

But at the end of the day, you need to make sure your business survives this economic roller coaster. You can’t afford to drop everything and hide. Business will still be done, someone is going to do it, and it might as well be with you! So what do you do?
Read More

Branding Your Company:
"What do you want to be when you grow up?"

You are engaged in the branding of your company every day, whether you know it or not. Every company or individual you come in contact with, all of the customers, prospects and vendors you interact with on a daily basis, are forming opinions and evaluations of you, your company, and your capabilities. On their own, and with or without your blessing, they are evaluating your weaknesses, your strengths, your viability, and your integrity. And they may well be getting it all wrong... Read More

Social Networking:
The online community just got closer.

Imagine a new project comes across your desk, and you have no idea how to get started or where to look for information. You are being asked to interview leading industry experts in a particular field, research findings from past case studies, and pull together a detailed plan of action. Or imagine you are a salesperson, new to your company or field, and need an “in” with the major players.

How do you get started? Where do you look for information? And how are you ever going to find a way to meet these people you are interviewing or attempting to pitch to? Read More