The Discovery Communications Group began in much the same way as any great adventure begins.
It started with a desire to do more.
After having enjoyed a very successful 20 year career in the paper business, George Wallace began looking for other opportunities. Paper had become a commodity and the ability to make a real difference had quickly disappeared.
In the fall of 1994 he opened Master Printers of New England and rapidly
expanded his knowledge and understanding of the variety of methods that people and companies utilize to communicate their unique messages.
Early in the year 2003, George began to notice that printing had become a commodity in much the same way that paper had become a commodity a decade earlier. The time had come for another significant change.
It has been well said that when the student is ready, the teacher will
appear. Through a string of coincidences which are really the outward
manifestation of a deep seated conviction that the more we give, the more we have, The Discovery Communications Group became a reality.
Since then George has surrounded himself with a staff of creative and
determined professionals. Everyone at The Discovery Communications Group contributes to all our projects from a decidedly unique and interesting perspective. Together, we wrap an enormous amount of flexible thinking and strategic intent around an unshakable core of sincere commitment. We then bring this compelling level of energy and possibility to every one of our clients.
Study: Web 2.0 Awesome for Integrating Brand and Direct Marketing
Web 2.0 is paving the way for integrating direct and brand marketing, enabling real-time dialog with customers and the joint creation of content that increases and improves brand awareness and perception, and generates sales and leads, according to a new report.
The “New Media Emergence in DM & Brand” report from the Direct Marketing Association (DMA) investigates Web 2.0 - including blogs, virtual words, social networks, user-generated content, RSS feeds, and Wikis - as the platform that converges all marketing.
New-media elements most use by Web 2.0 direct marketers for DM are (in order) blogs, online video, user-generated content and social networks
