CASE STUDY 3
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Travel agency has a website that is very outdated, produces minimal results, and provides no lead generation.  Competitive and market factors are threatening their entire industry, and they do not want to sink a lot of money into fixing this problem unless it can show proven results.
 
Here’s how we helped:

Rather than “selling” them a large, expensive corporate website, we advised them to focus their attention and the majority of their budget on the other elements of their business that were growing.    

We redesigned a simple, informative and professional website to develop and increase their existing customer base.

Worked with them to develop and grow a niche market that would allow them to stay around as long as possible – focusing on their unique strengths rather than competing head to head with larger, more powerful players.

In the end, they were able to reinvigorate the foundation of this business, and begin to grow vertically.  By looking at a number of market factors and influences, we were able to make sure they did not spend a significant portion of their budget on a shrinking market – we retained our credibility and offered them a way to thrive by capitalizing on a niche audience.