Insurance Agency specializing in business-to-business policies has been sending direct mail letters to prospects and following up by phone, but receiving poor response rates. They also have a limited budget for marketing programs.
Here’s how we helped:
Moved entire project from in-house (where they had been paying full postage rates and utilizing staff services) to a mail house. This saved enough money to allow adding color to the black and white mailer.
Completely redesigned piece, developed call to action and compelling headline to draw attention, added eye-catching images.
Reviewed timing of messages: when we saw a sudden shift in the marketplace based on a recent media announcement, we used the situation to create a “reaction piece” that would hit their target audience at the perfect time, with the perfect solution.
