CASE STUDY 1
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Professional Services company in a highly competitive industry needed to be called on directly by client contacts, and needed to be found among larger competitors online – their goal is to continue a sales increase percentage of 200-300% annually!
 
Here’s how we helped:

Implemented a strategic and immediate Search Engine Optimization program to generate direct leads

Added additional pages to website for informational purposes and to generate leads

Redeveloped their promotional product and lead generation programs

In the past, the client had been distributing promotional products with their logo and contact information to generate more traffic to their website and call-in leads. 

While several of these pieces have been working for their branding purposes (their name and messaging was now in front of clients, they were developing exposure as experts in the industry), there was no specific link or connection between the thousands spent on promotional products and the actual increase in leads.  Even if it was working, there was no clear-cut way to know, or to determine a return-on-investment.

We worked with them to develop a lead generation program where new prospects received a pre-paid “gift” card instead of a traditional giveaway.  In order to redeem the value of the card, they were directed to the client’s website (increasing traffic and exposure) and asked to complete a short survey (providing a qualified, follow-up contact list for the client’s sales team). 

By changing the promotional strategy, we were able to increase website hits, direct leads, and create a database of prospects for the sales team.  We are also able to show a return on investment, which never would have been possible in the previous branding strategy.